©2019 by SHECANN

PROGRAM.

REGISTRATION

OPENING REMARKS

THE WORLD OF LEGAL CANNABIS

Cannabis lawyers and policy makers unpack the legal landscape in California and across the US. What is the significance of the Farm Bill? What’s happening at a policy level that supports social equity? What are the limitations for research and how will legalization change these?

REAL-TALK WITH CANNABIS INVESTORS

Cannabis investors sit down to explain the ins and outs of raising capital. What does the process look? What do investors look for? Which questions should you be prepared to answer? And what’s the future of cannabis investment?

BREAK

THE REALITIES OF CANNABIS MARKETING

Marketing cannabis has its real and present limitations. Expert cannabis marketers discuss the different ways to think about branding, audience acquisition, targeting, and messaging. What are the market trends? How can we think creatively to circumnavigate the limitations? And where do we go from here?

THE IMPORTANCE OF CONSCIOUS CONSUMERISM

Brands have a responsibility to set the tone for this industry, to educate about its history, and to build a roadmap for an equitable and sustainable future. Cannabis is inherently political, so how can existing players set an example for emergent ones? How can social corporate responsibility underpin every business plan? And how can consumers do their part to affect real change?

CLOSING REMARKS + MINGLE

Cocktails with a view!