©2019 by SHECANN

PROGRAM.

REGISTRATION

OPENING REMARKS

THE WORLD OF LEGAL CANNABIS

Cannabis lawyers and policy makers unpack the legal landscape in California and across the US. What is the significance of the Farm Bill? What’s happening at a policy level that supports social equity? What are the limitations for research and how will legalization change these?

Panelists:

James Anthony - Anthony Law Group

Shabnam Malek - Brand & Branch LLP

Rodney Holcombe -  Drug Policy Alliance

Graciela Castillo-Krings - Sacramento Advocates, Inc.

Moderated by:

Andrea Lobato - SVP of Legal Compliance, Eaze

REAL-TALK : FUNDRAISING

Cannabis founders and investors sit down to explain the ins and outs of raising capital. What does the process look like? What do investors look for? Which questions should you be prepared to answer? Founders discuss their fundraising journeys and share their learnings. 

Panelists:

Tahira Rehmatullah - Managing Director, Hypur Ventures 

Erin Gore - Founder & CEO, Garden Society

Maggie Connors -  Founder & CEO, Besito

Raeven Duckett - Co-founder, Community Gardens + Co-founder Hurban Society

Moderated by:

Kate Miller - Co-founder & CEO, Miss Grass

BREAK

THE REALITIES OF CANNABIS MARKETING

Marketing cannabis has its real and present limitations. Expert cannabis marketers discuss the different ways to think about branding, audience acquisition, targeting, and messaging. What are the market trends? How can we think creatively to circumnavigate the limitations? And where do we go from here?

Panelists:

Varuni Palacios - Miss Grass

Kristi Knoblich  - Co-founder , Kiva Confections 

Lea Mansouria -  Senior Manager of Retail Marketing,  PAX

Nidhi Handa - Founder & CEO, LEUNE

Moderated by:

Sheena Shiravi - Director of Consumer Communications, Eaze

THE IMPORTANCE OF CONSCIOUS CONSUMERISM

Brands have a responsibility to set the tone for this industry, to educate about its history, and to build a roadmap for an equitable and sustainable future. Cannabis is inherently political, so how can existing players set an example for emergent ones? How can social corporate responsibility underpin every business plan? And how can consumers do their part to affect real change?

Panelists:

Julia Jacobson - Co-founder, Aster Farms

Tiana Arriaga  - Director of Cannabis Procurement, Papa & Barkley 

Dorian Morris -  Founder & CEO, Undefined Beauty

Charleen Caabay - Co-founder, The People's Dispensary

Moderated by:

Anna Duckworth - Co-founder & Chief Content Officer, Miss Grass

CLOSING REMARKS + MINGLE

Cocktails with a view!